The right SEO strategy for a website can help you solve those issues. Further, it’ll prevent you from the chaos caused by inefficient resource management, uncontrolled working processes, and making your competitors’ mistakes. There are several free SEO tools on the market that can assist you in kickstarting your search engine optimization strategy. A good SEO strategy will often use a hub-and-spoke content model. This is the practice of creating “hub” pages that will rank for high-volume keywords and convert Google searches into customers through CTAs. These hub pages will be supported by “spoke” pages containing related content, generally living on a blog or resources section of your site.
You’ve got your products ready, your branding is on point, and your site is live. But what if you want to add a little more flair to your store? Maybe a custom section that showcases testimonials or a special promotion? It’s important to regularly monitor and analyze your efforts to see what’s working and what needs improvement. This is where tools like Google Analytics and Google Search Console come in handy. You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.
If you don’t have a clear strategy and understanding of what needs to be done, there’s a good chance that you’ll waste loads of time and money on trying to improve your SEO, with no results. Before we jump into the most important steps in building your SEO strategy, let’s look at the importance of technical vs. content SEO. It suggests linking the phrase “get backlinks” in our list of link building tools to our post. Search engines can identify brand mentions, which translates to stronger site authority. It’s not as powerful as high-quality links, but it’s a factor considered by all major search engines, including Google. The first reason is that you cannot rank for everything you want.
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. This is what search engines use to determine where to place a particular web page in the SERP. Rankings start at position number zero through the final number of search engine results for the query, and a web page can rank for one position at a time. As time passes, a web page’s ranking might change due to age, competition in the SERP, or algorithm changes by the search engine itself.
Step 6: Track your progress
In other words, you’ll start ranking on the first page of Google for some of your target keywords. You shouldn’t plant trees unless you have the right soil for them. And you shouldn’t target keywords unless you can give searchers the type of content they want. Analyze if new, relevant keywords can be incorporated to capture additional search traffic. You can use the Search Results Report in Google Search Console to find the exact keywords a page is ranking and see if there are any missed opportunities. The next step is to create topic clusters to target your primary keywords.
Not only do you need to understand which target keywords you’ll need to promote, but you’ll also need to understand the search intent behind each keyword. You’ve already learned how to use SEO tools that help you improve your company or client’s search engine rankings by analyzing keywords, content, and backlinks. In conclusion, SEO is more than just a marketing tactic; it’s a necessary investment for any small business looking to grow in a digital age.
Make a note of the current number of referring domains, backlinks, and monthly visits in your template. Organic traffic is the number of visitors who come to your site from unpaid (organic) search results. Benchmarking your current SEO performance helps you set goals, track results, and identify what works and what doesn’t.
How to Build a Scalable Website? An Extensive Guide for Marketers (
Once you complete a topic cluster, you should have covered everything a person might want to know about the subject. Doing so shows both Google and users that your website is an authority on the topic. The tool will then show you if your website has any orphan pages. Click the linked part (with the number) to see a list of your orphan pages. Short, descriptive URLs help users understand your content at a glance and often look more trustworthy. Combining personal experience, expertise, and authority builds trust.
- Understanding user intent is key to aligning your content with what people are truly searching for.
- We can see Blunt Blonde Design targets 265 keywords and is estimated to receive 315 visitors from organic traffic in the next month.
- A content audit is crucial for understanding the performance of your existing content and identifying opportunities for improvement.
- Read tips on both these aspects of generative AI, from Crystal Carter, Bengü Sarıca Dinçer, and Mike King.
- No “jogging” or “sneakers” mentioned in the title of the post.
International markets and SEO
This is also a good point in the process to establish a baseline of your SEO Anomaly site’s PageSpeed and Core Web Vitals (CWV) scores. After running your domain through Google’s PageSpeed Insights tool, you’ll be presented with a list of opportunities to speed up your website. These can include tasks like image caching and JavaScript reduction. There will be plenty of time to add window dressing and furniture, but first, you start with the foundation. Whatever the dynamic of your business, an effort vs. impact matrix can help you organize your seo strategy into tactical jobs to be done. Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate.
And you can view any page’s keyword cluster by clicking the gray arrow. It’s only important to address them if you’ve knowingly acquired links through questionable tactics and received a manual action penalty via Google Search Console. A score of “High” or “Medium” suggests that there’s quite a bit of room for improvement. Auditing your content helps you find poor-performing pages that can be improved to achieve better results.
