One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. Content length and comprehensiveness basically checks that “expert” box. You must be an expert on the topic you’re writing about, and you must prove it when you write content. But there’s one strategy that works perfectly – creating content that is 10x better than your competitors, also known as the “10x content” strategy.
Find low-hanging keywords you can rank for easily
Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. Once you have a focus keyword, you should use it to optimize your page for the given topic. When selecting the topics for your content, remember that there are various SEO Anomaly types of search intent (see the previous chapter) – informational, navigational, transactional and commercial. We’ve covered the first step in this process – finding the right keywords – in the previous chapter.
For example, “How to live more sustainably at home” could be a potential blog post. This will expand the card to show top headlines, questions, and related keywords around this subtopic. And if you want to get the most out of Semrush for your keyword research, we’ve got a detailed article on using Semrush for keyword research. Go to the Keyword Magic Tool and type your seed keyword into the search bar. Keyword research is the fundamental building block for any successful SEO strategy. Understanding how to do keyword research is one of the most crucial aspects of on-page SEO.
Those keywords will most likely have a lower search volume, but they should be easier to rank. Google presents local search results with a map followed by three organic search results. For example, when users search for “restaurants in Seattle”, the SERP will present three local businesses along with a snippet of their locations in Google Maps as the top results. Local SEO is an activity of improving local businesses’ visibility on search results. It gives more exposure and allows businesses to promote their brands, products, and services to local communities. Structure your content with appropriate header tags, improving both user experience and search engine understanding.
Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.
Create High-Quality Content
- Google uses alternative text (alt text) to understand the subject matter of an image.
- You can always filter out keywords with high levels of keyword competition and super low search volumes.
- Local SEO ensures your business online is visible to people searching for services in your area.
- While good to prioritize, it’s important to avoid keyword stuffing.
Before Hummingbird, basically, Google only analyzed the individual keywords on your page. Instead, they rely on your video’s text-based title and description to determine what your video is about. Finally, add internal links from those authoritative pages to the landing page that needs a boost. That means that it’s worth my time to get this post to Google’s first page. Sure enough, according to Semrush, that keyword gets 4.4k monthly searches with a suggested bid of $6.13.
And in this section you’re going to learn how to get eyeballs on your content. Which is more than enough for Google to understand that my page is about that specific keyword. The key is to add internal links where they make sense to your high-priority pages. As you can probably guess, the keyword that I’m trying to rank for with that post is “Local SEO”.
Think of each backlink as a vote of confidence from one site to another. The more votes (or backlinks) a web page receives, the more trustworthy it appears to search engines, which can significantly impact its ranking in search results. You begin the keyword research process by adding seed keywords to your keyword research tool.
Consider that most online experiences start with a search engine. Enter a broad starting term related to your business, choose your country, and click “Search.” If search engines can’t crawl or index your site properly, your other efforts might go to waste. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. Local SEO is the process of improving your visibility in location-based search results.
