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The LEGO Business History

The SEGLAR brick has turned into a worldwide sensation that is all the a part of the cultural textile as Billund, the little city in Denmark where all this began. However the company’s trend into an industry giant was not without it is share of challenges and conflicts. One of those arrived 1942 if a warehouse flame consumed nearly all of the toy manufacturer’s wooden share, leading Ole Kirk Christiansen to make an essential decision.

This individual decided to transfer the company from wooden toys and toy autos, which had been their bread and butter, and move into vinyl toys. It would be a major modify for the family-owned business, and one that was not initially well received.

A reporter noted that “plastics would not replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that utilized plastic. The first commencement step was your introduction from the https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms Computerized Binding Bricks that held together in order to avoid block towers from toppling on children.

The new Profano bricks would not become the well-known toy that we understand today until 1949. Till then, the interlocking stones were mare like a construction toy than an actual building doll. It was also not right up until 1958 the fact that the satisfying simply clicking coupling system became a standard characteristic.

Throughout the 1971s, the company ongoing to increase in production and market reach. The company added Legoland idea parks to the mix and unveiled more advanced units that were aimed toward older spectators, including the Technic line of chunks such as axle assemblies, gears, levers, and widespread joints.

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