You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page. By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them. With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first. Now it’s time to optimize each piece page on your site around a single keyword.
Basic Technical SEO
Authority has to do with the strength of a website and how much you can trust it. Google determines the overall authority of your site by analyzing your domain authority and page authority. All you have to do is search for “contributors” and pick out ones that write in your niche. Think of this as another website or business referring back to you as a source for quality information. Google may consider blog articles appearing in a sidebar as duplicate content, for example. Not every business has a web design team or software to evaluate their sites.
Build your subject-matter expertise
Break up content with bullets, numbered lists, and short paragraphs. User experience (UX) is how visitors interact with and perceive your site (its design, usability, etc.)—and Google values a positive user experience. Another way to quickly identify a keyword’s BHS Links intent is to use Semrush’s Keyword Overview tool.
What is an example of SEO?
You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows. Especially when you only need to check basic things like metadata, content structure, and word count.
- It’s not that all the past knowledge of SEO is irrelevant — far from it.
- Customers who did not convert through SEO strategies might convert with targeted, personalized PPC ads and vice versa.
- These numbers highlight the immense power of Google Maps as a driver of local business growth.
- For content marketing to be effective, don’t forget to put your reader first before your company’s interests.
- With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first.
- The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about.
The key observation is that their computational performance grew 2.5x/year, which is even more than the famous Moore’s Law. The rise in power is driven by using more and better chips, predominantly super-powerful GPUs (graphical processing units), such as the ones produced by Nvidia. It analyzes the competitor’s content, noting the use of high-quality images, easy-to-follow recipes, and local ingredient recommendations. Leveraging local news and events can create very relevant content. Identify content gaps and opportunities to create unique and valuable content for your local audience. Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites.
